Thursday, February 01, 2007
Inside a sponsorship deal ...
Spinbad has learned that an A-list European retail brand, which shall remain unnamed, has recently activated sponsorship of a very well known Australian sports franchise, which must also remain unnamed.
The partnership is as unlikely as you could possibly imagine. It has only come to fruition because the battling sports franchise has been fortunate enough to fall into unprecedented support at the big end of town.
As part of the deal the athletes and related staff, some of whom may have only ever seen a quality suit on television, now must be attired at all (off-field before-camera) moments in high-end branded stuff that might make Eddie Macguire salivate.
A tailor was flown out from Europe this week to measure the clients up. He was shocked to discover that some of them:
- had never heard of his employer (you'd have to be trying really, really hard to achieve that)
- failed or forgot to wear underwear to the measuring session
- were of such huge physical proportions that special outfitting measures will have to be taken.
The deal is locked but some key people are wondering whether it will continue to be wise for female representatives of the brand to have contact with the team, whether the suits will be appreciated at the pub, how the whole enterprise will eventually rank in the history of bad ideas, for how many minutes the distributed attire will physically last, whether the concept of dressing numerous individuals uniformly will be attractive, how this situation came to be in the first place. Developing.
The partnership is as unlikely as you could possibly imagine. It has only come to fruition because the battling sports franchise has been fortunate enough to fall into unprecedented support at the big end of town.
As part of the deal the athletes and related staff, some of whom may have only ever seen a quality suit on television, now must be attired at all (off-field before-camera) moments in high-end branded stuff that might make Eddie Macguire salivate.
A tailor was flown out from Europe this week to measure the clients up. He was shocked to discover that some of them:
- had never heard of his employer (you'd have to be trying really, really hard to achieve that)
- failed or forgot to wear underwear to the measuring session
- were of such huge physical proportions that special outfitting measures will have to be taken.
The deal is locked but some key people are wondering whether it will continue to be wise for female representatives of the brand to have contact with the team, whether the suits will be appreciated at the pub, how the whole enterprise will eventually rank in the history of bad ideas, for how many minutes the distributed attire will physically last, whether the concept of dressing numerous individuals uniformly will be attractive, how this situation came to be in the first place. Developing.
